During the Covid 19 pandemic, London Meat Co had to make some important business decisions that led to the company relocating, changing their delivery vehicles and having a fresh start. To ensure their company brand was reinforced around London, the Director Chris, approached Signtek with the need to upgrade their branding in a range of signage avenues, including a new 5 metre shop sign, a vehicle fleet transformation and to take their branding to the next level, a full shutter wrap at their head office.
With the end goal of delivering a brand that would attract his two client demographics, Airline Caterers and the hospitality industry (hotels and restaurants), our team worked closely with the client on different design concepts. After a few amendments and tweaks, we had the go ahead.
In production, we laminated the vehicle fleets with a matt finish to enhance the photos on the wrap and add a unique finish to the vehicle, another way of ensuring the vehicle stands out in a classy and subtle fashion.
Their main shop sign was tired, and made of poor quality, so Signtek fabricated a new, aluminium sign with raised letters and a digitally printed wrap applied directly to the face of the sign. These high quality materials are made to last, and London Meat will not have to worry about replacing their sign anytime soon.
Alongside their second phase of signage, Chris opted for a 3M fully printed shutter wrap incorporating the union jack flags used on their vehicles, achieved by using their brand identity in a new and contemporary style.
